The marketing world has most certainly changed more in the past few years than it did in the previous few decades – with multiple components to consider in modern marketing, covering all types of media, what do you consider the most important factors when it comes to creating a marketing strategy?
At Marketing for Care Homes, we’d put original photography down as one of the critical considerations and that’s what we’re focusing on here.
If you’re dab-handed when it comes to digital marketing then you’ll already appreciate the importance of photography and why it matters to have original images, but for those of you reading this without any previous knowledge, here’s why we think photography is so important...
There’s a time and a place for stock imagery – it’s ideal if you need to get up and running quickly but only as placeholder content. If you have a new-build business, for example, that doesn’t yet lend itself to be the subject of an expensive photo shoot. Using stock imagery on a long-term basis, however, can have a negative impact on your marketing.
If your website and other marketing collateral is littered with stock imagery then quite simply, the answer’s yes. If your business doesn’t stand out from your competitors, if your personality doesn’t shine through and if you’re not getting the kind of enquiries you’d like, professional photography can most certainly make a difference.